Tuesday, October 23, 2007

Filefront Link to Final Environment

DM-ARCH1102_EXP3_Carolyn_Peek_FINAL

Captures of Final Environment

Tata’s inspiring and dynamic space where interaction is encouraged. Tata and his workers can work together and discuss ideas under the forever changing globe of light above them known as the ‘Brainstorm’. Tata’s power is achieved by realising and working with the potential that each of his workers has.




The central focus of the meeting space is the dining table which is lit up to draw each of the men to the table. As the two men move towards the table, the room transforms, letting natural light into the room and allowing access to inspiring views.



Slim’s opulent, oversized and well-lit space where only he is intended to work. He works at his own pace. He has been handed his power without having to work hard for it and as a result he lives a lavish lifestyle. He has little involvement with his workers and he leads them through intimidation.

Monday, October 22, 2007

Elevators and Dining Table



The Dining Table

* Highlights the structural organisation of power in each business.
* Slim’s part of the table is a single large block with one chair at one end of it. This represents Slim’s autrocratic leadership style.
* The texture used on Slim’s part of the table is linear and spans from one end to the other. This is meant to highlight the fact that Slim has a huge amount of control over the business and allows little space for interaction between himself and his workers.
* Tata’s part of the table is divided into four equal parts. None of these parts are the central focus of the table. This represents Tata’s democratic leadership style.
* The texture used on Tata’s part of the table is many arrows pointing in all directions. This is meant to highlight the interaction that goes on between all people involved in the business.


Slim’s Elevator

* Shaped like an oversized throne.
* Intended for use by Slim only which is a symbol of his autocratic power.
* Moves slowly towards the meeting space which represents that Slim has not had to work as hard as Tata to achieve a similar level of power and influence.


Tata’s elevator

* Accessible from all sides.
* Large enough to comfortably fit Tata and his representatives.
* Symbol for the democratic organisation of Tata’s business.
* It is in the centre of the highest part of Tata’s space as it is the place where the best collaborative efforts end up.

Design Concepts for the 3 Spaces

Autocratic vs. Democratic Power and Leadership

Slim
* Has had many opportunities handed to him.
* Power through intimidation and corruption.
* Distanced from his workers by a long corridor.
* His workspace is clearly superior to his workers spaces.
* His workers are fearful of him.
* A moving light leads the way to Slim’s end of the space.
* He travels to the meeting space alone.

Tata
* Strives for growth through honesty, hard work and collaboration with his workers.
* Treats his workers as equal, values their ideas.
* Space organised to enhance discussion between Tata’s team.
* Tata’s workers work individually in a space not far away from the central meeting space. This space is open, colourful and not at all threatening. The working spaces face inwards to a large tree in the centre. This represents to common goal of growth that Tata’s team works towards.
* Workers are free to make the short trip to the central meeting space (known by Tata’s team as the ‘Brainstorm’) to share and develop their ideas with others.
* The best collaborative ideas formed in the ‘Brainstorm’ are taken up to the meeting space via the elevator by Tata and 3 of his team representatives.

Meeting Space
* Slim’s path to the meeting space is short and easy.
* Tata must travel further to the space and overcome obstacles which represent the real life obstacles he has had to work hard to overcome in order to establish his company as a global organisation.
* The stairs that Tata walks down to the meeting space highlight the power that he has gained through hard work.
* In this space, despite the differences in the way they run their businesses, Tata and Slim are very much equals.

Draft Environment 3


Lower Space (Tata)

Meeting Space

Space Within Bridge (Slim)



Draft Filefront Link
DM-ARCH1102_EXP3_Carolyn_Peek_DRAFT

Wednesday, October 3, 2007

Textures


Linear

Rotational

Energy

Textures


Dominate

Scalar Translation

Dynamic

Draft Evironment 2


Looking into lower space (Tata)

Elevator Rises up into small blue opening...

...and out through this blue opening.


Inside Slim's narrow space

(Concepts that were kept from this draft to be used in the final submission included the elevator movement pathways and the idea of the 'light at the end of the tunnel' for Slim's space.)

Tuesday, October 2, 2007

Elevator Pathway
(Two elevator pathways combined into one animation)